What's included in Accelerator?

Accelerator is a done-with-you consulting program that is designed to help companies implement a marketing automation system to build authentic relationships with their audience and grow their business. 

Accelerator Program includes:

  • a step by step guide to help you implement a proven marketing automation system called "Relationship Funnel" (divided in 8 weeks).
  • weekly group calls and support via chat and emails with Benji, our head consultant.

Here is an overview of the program:

Week 1: Building the foundation.
  • You will get a warm welcome to the project.
  • You will understand the funnel we are building together and see how this will change your customer acquisition.
  • You will dive deep on the avatar what helps you to build a funnel that actually converts.
  • You will have a look at your offer and how you need to frame it so your prospect actually wants to buy it.
  • And finally you will explore the invisible foundation of your funnel and build a belief system that converts strangers into customers.
Week 2: Attraction Side of the funnel.
  • You will get an introduction to bucketing & segmentation and understand when to use it and just as important when NOT to use it.
  • You will understand the goals of a lead magnet, get a structure and create your own.
Week 3:  Relationship Builder and the Conversion Sequence. 
  • You will kick off the week by understanding what the RBS is for and how to best start writing it.
  • You will learn how to write better and how to make your process of writing the RBS easier with a set of certain tactics. 
  • You will start writing the Conversion Sequence and explore the frameworks for the emails.
Week 4: Pages and automations implementation.
  • You will setup your funnel pages and link them to each other.
  • You will setup your follow-up machine with email automation.
  • You will create a sales video for your call page.
  • You will create an application survey for your strategy calls.
Week 5: Getting people into your funnel!
  • You will learn about Facebook Ad Basics and how to set everything up quickly.
  • Understand the Ad Goals and what you need to do with your copy and images so they get prospects to your landing page.
  • How to setup your ad campaign to get the leads into your door.
Week 6: Understand Facebook Metrics and last adjustments.
  • Understanding Facebook Metrics and knowing what to optimize.
  • If needed: Create your phone sales script and adjust it to your needs.
  • Implement a few follow-up sequences for your funnel.
Week 7: Measuring your funnel results and making the right adjustments.
  • You will get an overview of the funnel dashboard and put your own numbers in to review.
  • Deep Dive into the E-Mail Performance and adjust accordingly.
Week 8: Retargeting Strategy.
  • Understand the 2 Layer Retargeting Strategy for your funnel.
  • Discover how to set up the retargeting in Facebook.

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